Gen Z! You Missed those Days! “I Love You Rasna”! Areez Pirojshaw Khambatta Passes Away!

Dear Friends and Students

I belong to the Gen X category (1965 – 1980). My Millennial friends (1981 – 1996) agree with me! 

Gen Z (1997 – 2012)!! You really missed those wonderful days!

Can you imagine any Kids birthday party in the 80s and 90s without the following snacks and Rasna? Can anyone miss the Ad by Ankitha Jhaveri as a child model and her emotional connection with the ‘I love you Rasna’ brand!

In 80s, there used 31 seconds Doordarshan Ad used to be popular-

Ankitha Jhaveri used to play with a teddy bear! Calling bell rings! Papa Aagaye (Father comes!) Mother asks father, “ Coffee, Baby responds Papa ko nahi chahiye!(Father doesn’t want it), Chai, Baby responds Papa ko nahi chahiye (Father doesn’t want it). Ab Mummy kya karegi(what does mummy do now?). Ah! She signals mummy! Rasna is ready and served father! I love you Rasna! by Ankhita Jhaveri!

Watch this https://www.youtube.com/watch?v=PgCJ9apCZK4

Gen X used to wait for summers for Rasna! Not just kids, I am sure Gen X agrees with me! Every arranged marriage meeting between boy and girl used to have the same snacks and Glass of Rasna! Do you disagree? Every housewife found it a ready source for guest hospitality!

From the times when there was no digital branding to till date, Rasna has managed to reach 1.8 million outlets and 60 countries! This is all by Areez Pirojshaw Khambatta Ji, a true startup founder, a fruit pulp-based start-up started in the 1970s.

It is not just emotion, but economics too. Touched the Indian middle class families!  A pack of Rasna of Rs 5 can be converted into 32 glasses of soft drinks, costing a mere 15 paise per glass. The soft drink packs not only contained vitamins and minerals, but were 10 times cheaper than the alternative beverages available in the market.

Areez Pirojshaw Khambatta died due to cardiac arrest. May the soul reach the higher planets!

Rasan taught many lessons to the startup world. One of my mentees Vivekananda Nareddula (https://www.linkedin.com/in/vivekanandadotme/) started Apaizer - A Premium Goli Soda Brand! (https://www.apaizer.com/) I wish Apaizer goes Rasna route!

 

Ravi Saripalle