Dear Friends and Students
India generates one million tonnes of scrap tyre every year. Used / Scrap Tyres are not suitable to reuse on our roads! Burning (pyrolysis) to get cheap fuels and oils is not advisable and hazardous, keeping environmental pollution standards. Tyre is a non-biodegradable product. Hence, Recycling is not a great option! Then, What’s Next? Upcycled!!! Designer and Custom Built Footwear!!!
Uncycled means (of discarded objects or material) reusing in such a way to create a product of higher quality or value than the original.
Puja Apte (BTech ECE from Savitribai Phule Pune University & Advanced Post Graduate Diploma, Renewable Energy & Ex-Capgemini Software Employee) got an amazing idea to Upcycle the Scrap Tyres!! Started a start-up named BlinkGreen and selling Footwear under the brand of Nemital. This idea does not involve any chemical process and directly delivers Chappals from tyres!!
Puja won a 50,000 cash award for her prototype in 2018 (Startup India Competition). Keeping this as a seed fund, started a formal business last year (2019). She could able to sell more than 1000 pairs from 400 Kg Tyres in 1.5 years. I was reviewing her website (nemital.com/collections/new-arrivals). Most of the brands are between 500 to 1000 rupees. I liked its return policy: If the footwear does not fit you comfortably and you wish to exchange it, we will be happy to exchange it.
I really appreciate how business-to-consumer (B2C) is shaping in India. I liked the way how to measure our foot video (nemital.com/pages/size-chart) and size chart. This company explained the process in detail to reduce the returns and misfit issues!
It is a coincidence, today morning my daughter complained to me that I am not giving her enough support in her tailoring project. Of course, I am not competent in that domain as well except dropping her to classes!! Maybe after reading Nemital model, Puja Apte’s Software Engineering Career in Capgemini, and now her journey with Blink Green, these creative paths could be good alternatives to mainstream jobs!! Why Not!
I need to correct myself first before preaching to others!! True, I agree!! Charity should begin from Home!!!!!
Your Well-wisher
Ravi Saripalle
Join Inspire to Innovate Storytelling Movement (i2itm.blogspot.com)
Source Inspiration:
www.hindustantimes.com/pune-news/startup-saturday-footwear-from-scrap-tyres-the-latest-green-innovation/story-aUjKZaXYddD7uFEVakvIWP.html
https://www.thebetterindia.com/239988/pune-entrepreneur-pooja-earns-lakhs-upcycle-recycle-scrap-tyre-make-footwear-nemital-no-pollution-him16/
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