Dear Friends,
The value of anything is known in its absence — be it parents, money, relationships, or, for that matter, any object. When I heard the news that the Strait of Hormuz, a strait between the Persian Gulf and the Gulf of Oman and a key route for oil transportation, was choked by the ongoing conflict, I started counting the kilometres driven in my car and the level of the oil tank. Nearly 20% of the world's liquefied natural gas and 25% of seaborne oil trade pass through this strait annually.
The current conflict is giving me a different way of thinking. While we scout for new energy avenues and opportunities, it is equally important to conserve every possible unit of energy. Charity begins at home! That is why I like Atomberg — India’s No. 1 BLDC (Brushless Direct Current) fan company. Three years ago, we replaced all our old fans with Atomberg fans. You might be wondering about the connection between oil transportation and energy-saving appliances!
Today, I was casually making rough assumptions and calculating how Atomberg might be contributing to India’s energy security. It aligns well with the spirit of the Atmanirbhar Bharat movement. First, let us understand BLDC motors: they use 50% to 60% less electricity than conventional fans, generate less heat, and operate quietly.
Let us assume Atomberg has sold 10 million fans. I believe they have already crossed this number. If the average usage is 12 hours per day, a conventional fan consumes around 75W (assumed), while a BLDC fan consumes around 30W. The daily energy saved per fan is approximately 0.5 units. This translates to 2 billion units of electricity saved annually.
If the average household annual consumption is 1200 units, this saving is enough electricity to power approximately 17 lakh homes for one year. Considering 0.82 kg CO₂ per unit, this results in nearly 1.64 million tonnes of CO₂ emissions avoided annually.
Assuming an average electricity cost of ₹8 per unit, the annual saving per household would be roughly ₹1,600. For 10 million households, this translates into ₹1,600 crore saved annually.
Now imagine what would happen if all 40 million fans sold in India each year were BLDC fans. The energy saved would be equivalent to the output of several large power plants.
Atomberg was founded by Monoj Meena and Sibabrata Das, electrical engineers from IIT Bombay. In just ten years, the company has crossed ₹1,000 crore in revenue and sold 10 million+ fans across India. I have great appreciation for these founders, and I often recommend this company to students with an R&D mindset. This, in my view, is a new form of national service.
Atomberg is now entering markets such as mixers, water purifiers, smart locks, and juicers. Imagine a future where all home appliances are connected, energy-smart, and powered by AI through an Atomberg command center at home. The potential savings could run into several multi-crore levels.
Indigenously, Atomberg is working toward this vision. It has already transitioned from appliances to smart appliances. In my view, it has the potential to evolve further into a home energy intelligence company powered by Physics-Informed Neural Networks (PINNs).
This is New India. Perhaps new-age startups should start exploring such narrow yet impactful innovations.
Ravi Saripalle
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