Monday, 15 July 2024

Cautionary Tale: “Thumbs-Up” Emoji Costs Farmer $82,000; Read this Interesting story before you use emojis next time!

 Dear Friends and Students,

Nowadays, most of us use emojis instead of text as they symbolize the conversation, lower the serious tone, and help to connect with the recipient better psychologically. While emojis are great for adding a personal touch to our messages, we should always consider the context and potential implications of using them.

For example, a farmer from Canada was recently ordered to pay $82,000 by a court because a "thumbs-up" emoji was interpreted as agreement to a contract. This incident highlights that emojis can sometimes lead to misunderstandings and serious consequences.

“In March 2021, grain purchasers with South West Terminal, Ltd., sent a text message to grain suppliers wanting to buy flax for $17 per bushel for delivery in October, November, or December of that year. After phone calls with farmers Bob and Chris Achter, SWT drafted a contract for Chris Achter to sell SWT 86 metric tons of flax for $17 a bushel and deliver the flax in November. The SWT rep signed the contract in ink and then sent a photo of the contract via cell phone to Chris Achter along with the message 'Please confirm flax contract.' Achter responded with a 'thumbs-up' emoji, according to the documents. According to Achter in the court documents, he confirmed that 'the thumbs-up emoji confirmed that I received the flax contract. It was not a confirmation that I agreed with the terms of the flax contract.' The judge said it appears the deal was 'at least verbally struck,' according to the documents. The judge ruled Achter owed SWT $82,000 plus interest and costs for failing to deliver the flax.” (CNN, July 7, 2023).

This issue opens a new set of court cases now. People use 👊🤝😔, etc., in different contexts. How do they impact different meanings and interpretations in business and legal terms? In fact, I remember one of my past teammates messaged “KK” instead of “OK,” which the customer did not take well. We had to explain this short communication.

"KK" is an informal exclamation used in text messages to mean "OK." It's a reduplication of the word "k" and is shortened from "OK." It originated in the 1990s and was first used in online communities, not texting. The double K means the message has been acknowledged. Similarly, BRB: Be Right Back, IDK: I Don't Know, LOL: Laugh Out Loud, SMH: Shaking My Head, ROFL: Rolling On the Floor Laughing, TMI: Too Much Information, etc.

What is the problem with using these in the future? If I understand from the judge’s point of view, it is good. There is a reason, I believe. As you know, large language models (LLMs) like GPT-4 (Artificial Intelligence) understand informal shortcuts and abbreviations by being trained on vast amounts of text data. When generating text, the AI uses its understanding of context to decide when to use formal or informal language. If the conversation is casual, the AI might use abbreviations and shortcuts to match the tone. These types of conversations might lead companies into trouble in the future as many companies are relying on virtual assistants.

Emojis enhance communication by adding emotional nuance but should be used carefully to avoid misinterpretations, especially in professional settings.

Note: If you wish to read my stories in the future, you may connect with me on LinkedInFacebook, or my blog.

Best Wishes,

Ravi Saripalle

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