2020 is Marketing’s Nightmare! 2021 is all about Marketing, but More Humane, More Digital and More Interactive: 2021 Welcomes Agile Marketing Methodology! Read this Interesting Perspective!!

Dear Friends and Students

I was reading an interesting article on 2021 marketing perspective by Manish Sinha in Financial Express. Author quoted an interesting marketing byte in the context of Burger King and McDonald's: “Getting a whopper is always the best, but ordering a Big Mac is also not such a bad thing”: How Burger King humanely connected to its Rival brand McDonalds! It all shows how they employed a healthy marketing style to beat the competition? In 2021, Marketing should be more Humane, More Personalized, More Connected, More Meaningful, Value Driven, Community Driven, and Authentic!

Pandemic has changed the business landscape upside down. Every business house is struggling to raise! In this hour of crisis, marketing is the key and savior. To date, Agile and DevOps methodologies are confined to Software Development Lifecycle. However, today Agile methodology extended its wings to Marketing as well. Time to market is the need of the hour.

Few brands were so agile! I am really fascinated by few Digital Ad Campaigns, posted in digitalagencynetwork.com, compiled by Gozde Bilir.

Burger King | Restaurant of Tomorrow

McDonald’s | Contactless Order & Pay

Adidas | Ready for Sport

Apple | Working-From-Home Thing

Amazon Prime | 2-Hour Grocery Delivery

UPS | Introducing UPS® Lab Specimen Pickup Points

Hyundai | Safety with everyone in mind

 

Marketing is more digital now. SEO’s (Search Engine Optimization) has become a more critical function. “More Reach is No More Revenue”!! It is all about “Reaching Hearts, Not, Reaching Heads”! Voice Search Capability is the new addition to the content strategy. The role of Siri (Virtual assistant of Apple Inc.'s) or Google Voice Assistant or Alexa's (Amazon’s) Voice search capabilities are ever-increasing!! They were not well connected in the earlier SEO strategy, but now they have to be.

Dear Students

“Experiential Innovation” is the key. While you are learning technology, try to apply Design Thinking in your project. “You should not do projects to learn technology. You should learn technology to do a project”!! Hope you understand the subtle difference between Learning Technology Vs. Learning Technology for Project! Now you also need to add another flavor to the project. You should learn technology to do a project and also bring experiential innovation to the customer using the Design Thinking approach.

Key Takeaway for You: Learning Technology for Customer Experience! BUT NOT Learning Technology for Degree or Campus Hiring!!

Your Well-wisher

Ravi Saripalle

Join Inspire to Innovate Storytelling Movement (i2itm.blogspot.com)

Source Inspiration:

Source: https://www.financialexpress.com/brandwagon/why-2021-is-the-year-of-more-marketing-than-ever-before/2193763/